Over the past decades we have done you and your families the disservice of misinforming you about the foods that you eat, the foods that you should eat and the foods that you shouldn’t eat. We have been swayed by corporate contributors to support products and campaigns which have significantly contributed to the plight which we now face. And even now, as we stare down the barrel, we wince, drawing up schemes and plans to appease the concerned masses, but truly know that these will never rectify the damage that we have caused.
But to be honest – we don’t know how to proceed. Without wasting more time and money, we don’t even know where to begin. There are obvious financial implications to any decision that we make and we are scared to do what is absolutely necessary to rectify the problem that we have caused.
Projections indicate that our Health Care system is in grave danger (and yes, unfortunately that pun is intentional) due to the health costs that will result from the poor food choices that we have allowed you to make through our own negligence and greed. The System which helps to identify us as a country, and separates us from our southerly neighbours is at risk of failure in the very near future, yet we are weary of offending, scared of losing the generous support that our corporate contributors provide, and fearful of the inevitable failure should our attempts not succeed.
We come before you humbled, conscious of ills that we have done, embarrassed by our actions, ashamed of breaching the trust you’ve put in us as leaders and ask you the consumer to now help us. We need your help!"